The Essentials of an Effective Press Release
Lost in the thought of an online world is the old-fashioned press release. When was the last time you saw an engagement, wedding or baby announcement in the newspaper? In days of old, not so very long ago, a person was expected to be in the newspaper at least three times; birth, marriage and death. For those studying genealogy, such newspaper records are very important. During 2020, advertisers found themselves having to rethink their marketing strategy because a sale ad placed in the paper would cause a rush of too many customers at their store at a time, or orders of merchandise that either manufacturing or shipping could not keep up with. In the process, community reporters (deemed essential workers) grasped at any good news to fill newspapers that weren’t the usual activities of the season. Rather than fight the algorithm battles online, why not let that dynamic work for your business? Sending a press release to community newspapers, magazines and radio stations is a lost art. Take advantage of the gap left by those seeking internet-only advertising. Open opportunities to not only be mentioned, but perhaps be interviewed. And explore the opportunities in print advertising that will convert automatically to a wider digital base than you can imagine available to grow your audience! With this essential guide, let Journalist and Author Dawnita Fogleman walk you through the steps to create an effective press release, introducing your business as an essential part of your community!